Adludo advertiser guide
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For advertisers assessing what Adludo reports can tell them about in-game advertising. Reviewed 5 November 2026. The current evidence supports a development pilot that records exposure and checks the calculations in submitted recordings. It does not establish human attention or eligibility for payment. Both this guide and the developer guide use one maintained evidence register.
Read the report in context
A useful report identifies the creative and its revision, campaign, game placement, delivery and recording, together with the measurement method and policy. Those details connect the numbers to the ad and rules that produced them. Approval of artwork and acceptance of a recording answer different questions: approval permits the selected creative and placement, while recording checks examine the submitted evidence. E05, E06
| Report concept | What it tells you |
|---|
| Visible time | Sampled time when the ad was at least partly visible under the method's known and active conditions. |
| Qualified time | The part of sampled time that also meets the applicable measurement thresholds. |
| Continuous qualified time | An uninterrupted qualifying streak; this differs from adding several short exposures. |
| Impression candidate | The delivery satisfied the configured streak condition. This alone does not authorize a charge. |
| Recorded ad interaction | An interaction with the ad, when present in the recording; absent interaction evidence should not be invented. |
| Stored upload | The receiver acknowledged the submitted bytes. Measurement acceptance is checked separately. |
| Verified recorded arithmetic | The server checked the submitted recording's calculations under its policy. It does not certify the truth of client-reported pixels. |
Native and browser reports have separate definitions and versions. Browser reports before visibility metrics version 2 do not supply observed visible time; that value is unknown, not zero. Report comparisons should use compatible methods, policies and units. E04, E08
Why visible time can exceed qualified time
An ad may be partly visible but too small on screen or too covered, and therefore contribute visible time without contributing qualified time. A short qualifying streak can contribute qualified time even when it is too short to produce an impression candidate. Keep visible time, qualified time and impression-candidate status separate. Pauses, missing samples and unknown composition can break the qualifying streak. The development SDK demo uses 50% visibility, 2% screen area and one continuous second; those settings are not a universal marketplace rule or a claim of standards compliance. Read the policy attached to the result. E04
These measurements concern recorded exposure. They do not show that someone looked at the ad, understood it, remembered it or intended to purchase. A modified client can submit plausible false observations, so replay alone is insufficient protection against invalid traffic.
Review the creative and placement
The documented marketplace workflow creates versioned creative assets and requires advertiser and developer approval of the relevant asset before eligible delivery. Placement controls include category restrictions and disabling delivery; campaigns can be paused or withdrawn. Approval races, withdrawal and recovery were checked in isolated local tests on 5 November 2026. Category and disable controls were checked through the shared delivery-eligibility function. These checks do not establish the current hosted configuration. E09
When evaluating a placement, check the exact artwork revision, nominated surface, scene context, size and relevant restrictions. A preview or developer-supplied scene image helps assess fit; it does not by itself prove how the final ad rendered during a measured session. A changed creative should not inherit an unsupported claim about an older revision's approval or performance.
Understand data handling
An opted-in upload includes the observations behind a report. Clearing the app affects the phone copy. Withdrawing approval stops future presentation. Previously received evidence and backups require separate handling. Detailed server recording evidence expires 30 days after its first accepted upload chunk. Campaign reports are retained separately and remain visible, with a notice that expired evidence cannot be rechecked. Device copies, historical recordings and backups have separate lifecycles. Phone storage, upload, retention and deletion.
The project requires collection to stay limited to ad measurement: delivery and creative context, exposure evidence, actual ad interactions and measurement state. General gameplay scores, outcomes and unrelated activity are excluded. Ad-free sessions should not create ad tracking records or installation identifiers. Local recording is the default; the approved QA upload route requires explicit opt-in and authorization. Production retention, deletion, consent and age handling still need their own review. E07
Assess quality without overstating it
Before relying on a campaign claim, ask the developer for the measurement method and policy, supported environment, exact artwork and placement, and any unresolved limits. Verification checks the submitted calculations; it does not independently establish attention or authentic screen pixels. Test evidence is available in the evidence register, separately from your campaign results.
Marketplace monetary values are currently simulated. A retained campaign report is not an invoice, advertiser charge or publisher payout.
Example of separate qualifying fragments
Illustrative native result under a one-second continuous threshold: two qualifying half-second fragments separated by an interruption total one qualified second, but produce no impression candidate. If there are no other visible intervals, visible time is also one second. Additional visible intervals below the size or visibility thresholds can increase visible time without increasing qualified time. This is an explanation of the accounting rule, not a campaign result. E04